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Culture Ministry's Creative India conclave sets out a Creative Economy Division and an MoU with Google Arts & Culture

The Ministry of Culture held 'Creative India: Collective Possibilities', a conference on partnership models for India's creative economy, at Bharat Mandapam in New Delhi. It was opened by Union Culture Minister Gajendra Singh Shekhawat. Culture Secretary Vivek Aggarwal said the ministry has created a Creative Economy Division to build partnerships with industry, philanthropy and States. Officials said that since 1996 the National Culture Fund has finished 66 projects with 39 partners, while the Adopt a Heritage programme engages partners at 66 monuments. A new MoU with Google Arts & Culture will take Indian heritage to audiences worldwide. The ministry counts 43 organisations, including more than 3,600 protected monuments, museums and Akademis, as public infrastructure for the creative economy.

National Culture Fund: 66 projects, 39 partners since 1996 Ministry organisations: 43
Why it matters for exams: New Creative Economy Division, the National Culture Fund and Adopt a Heritage are durable culture-governance facts.
Kerala PSCUPSC

In plain words

MoU Memorandum of Understanding — A written agreement setting out how partners will cooperate.

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