Kerala outlines sustainable tourism push with Green Marshals, Brand Wayanad and Muziris heritage project; Rs 325.36 crore to be earmarked

25 September 2026

This item follows the Government of Kerala's sustainable tourism note, last updated on 25 September 2026, which sets out budget and hundred-day-plan announcements. In the first phase, Green Marshals are to be deployed at Fort Kochi, Munnar, Kovalam and Alappuzha for cleanliness, environmental protection and visitor safety. Brand Wayanad is to be launched to develop the district as a sustainable hill-station destination, along with a 'Why Not Wayanad?' campaign. The Muziris Global Heritage Tourism Project is to be expanded with live and heritage museums and boat tours on traditional waterways, and the reconstruction of the damaged roof of the Mala Synagogue is to be completed. Among the budget announcements, Rs 325.36 crore is to be earmarked for the tourism sector and tourism is to be declared an industry.