Amit Shah launches NCCF's 'Vanitham – She Mart Store' and other cooperative initiatives at Kundara in Kollam
26 September 2026
Union Minister for Home Affairs and Cooperation Amit Shah inaugurated initiatives of the National Cooperative Consumers' Federation of India (NCCF) at Kundara, near Kollam, on 26 September 2026.
He released the logo of 'Vanitham – She Mart Store', a women-led cooperative marketing venture, and launched NCCF's new 'Jana' brand products.
Sales of Bharat Atta and Bharat Rice and of onions at subsidised prices were launched, and free mini-seed kits were given to women farmers.
Shah said NCCF will open more than 25,000 retail outlets and that the blue economy holds immense potential for Kerala's cooperative sector.
According to Asianet Newsable, Shah said She-Mart will grow into a network of 300 outlets across Keralam, Tamil Nadu and Karnataka, and noted that Kerala has more than 23,000 cooperatives.
Union Minister of State Suresh Gopi and State Ministers M. Liju and P.C. Vishnunadh attended.
In plain words
NCCF National Cooperative Consumers' Federation of India — The national apex body of consumer cooperatives, which also sells subsidised essentials such as Bharat Atta.
Blue economy — Economic activity based on oceans, coasts and other water resources, such as fisheries and shipping.
Sahkar se Samriddhi Prosperity through cooperation — The Union government's guiding slogan for the cooperative sector.