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Consumer protection authority fines Ola ₹10 lakh for asking riders to tip before the trip

13 November 2026

The Central Consumer Protection Authority (CCPA) has imposed a ₹10 lakh penalty on ANI Technologies Private Limited, the company behind the Ola ride-hailing app. Its pre-ride 'tip' or 'add-on' prompt pushed users to pay extra before a trip was complete, suggesting that a tip would speed up confirmation. The CCPA held this to be an unfair trade practice under Section 2(47) and concealment of material information under Section 2(28) of the Consumer Protection Act, 2019. It also treated the prompts as 'confirm shaming' under the Guidelines for Prevention and Regulation of Dark Patterns, 2023. Ola must stop all pre-ride payment prompts. The order was passed by a bench led by Chief Commissioner Nidhi Khare; Rapido was earlier fined the same amount.

Penalty: ₹10 lakh Company: ANI Technologies Private Limited (Ola) Dark pattern: Confirm shaming

Why it matters for exams: CCPA, the Consumer Protection Act, 2019 and the named dark patterns are durable consumer-rights facts.

Kerala PSCUPSCSSCBank

13 November 2026 Source: Press Information Bureau (Ministry of Consumer Affairs)

In plain words

CCPA Central Consumer Protection Authority — Regulator set up under the Consumer Protection Act, 2019.

Dark pattern Deceptive design in apps and websites — Interface tricks that push users into choices they did not intend.