Department of Pharmaceuticals sets up a committee under Dr. M. Srinivas to review pharma marketing practices

23 October 2026

The Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, announced on 23 October 2026 a committee to review the framework governing pharmaceutical marketing practices.
Dr. M. Srinivas, Member, NITI Aayog, chairs the committee; Smt. Preeti Sudan, former Union Health Secretary, and Dr. Naresh Trehan, CMD, Medanta, are members.
It must submit recommendations within two months of its first meeting.
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) was introduced in 2015 as a voluntary, industry-led self-regulatory mechanism.
UCPMP 2024 superseded the 2015 code and is now in operation.
The committee will examine monitoring, oversight and enforcement and may suggest regulatory or statutory measures.