Nasha Mukt Bharat Abhiyaan awareness reach crosses 35.88 crore people, Social Justice Ministry reports

12 November 2026

The Ministry of Social Justice and Empowerment has reported that its drug demand reduction campaign has now reached more than 35.88 crore people. The campaign, Nasha Mukt Bharat Abhiyaan, was launched on 15 August 2020 and is run under the National Action Plan for Drug Demand Reduction. Of those reached, more than 14.35 crore are young people and 11.33 crore are women, and over two lakh citizens have registered as Nasha Mukti Mitra volunteers. Awareness activities in educational institutions have crossed 34.07 lakh. The number of people coming forward for treatment and counselling rose from 2.08 lakh in 2020-21 to more than 9.11 lakh in 2025-26, and 198 district de-addiction centres are working. The campaign began in 272 districts, was widened to 372 districts in 2022, and was extended to all districts in 2023.