National Digital Tourism Stack and Dekho Apna Desh Campaign 2.0 launched on World Tourism Day 2026

27 September 2026

The Ministry of Tourism celebrated World Tourism Day 2026 at Bharat Mandapam, New Delhi.
Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat launched the National Digital Tourism Stack and the National Mission for Alternative Destinations — Dekho Apna Desh Campaign 2.0.
The Ministry also exchanged five Memoranda of Understanding (MoUs) with industry partners for joint tourism promotion and marketing.
Shri Bhuvnesh Kumar, Secretary, Ministry of Tourism, delivered the welcome address.
Dr. Vivek Raghavan, Co-Founder, Sarvam AI, delivered the keynote address on this year’s World Tourism Day theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism”.
The Union Minister said the next phase of India’s tourism journey must ensure that growth reaches beyond popular destinations, creating opportunities for local communities, entrepreneurs, women and youth.