Keralam 7 of 12
Keralam Kerala Scheme Agriculture & Rural Economy & Banking

Vengara in Malappuram to host the 14th National Saras Mela of Kudumbashree

The 14th National Saras Mela will be held at Kooriyad in Vengara, Malappuram, from December 22 to 31, 2026. The fair is organised jointly by Kudumbashree and the Union Ministry of Rural Development, and it is meant to create a national market for the products and the enterprise of rural women. A Saras media committee meeting at the Vengara block panchayat office, chaired by media committee chairman P K Navas MLA, decided to run a wide publicity campaign for the fair. A reception committee office will start work at Vengara soon, and marathon races will be held in every panchayat with the help of youth organisations and clubs. Flash mobs will be held in Vengara panchayat and in the 12 municipalities of the district, along with a shootout contest and a women's football match. Banners, posters and other publicity material will be put up in an environment-friendly way, and a request will be sent to the government for special KSRTC services on the days of the fair. The main attractions will be the display and sale of products, handicrafts, garments and food items of rural women entrepreneurs from different States of India. Arts and cultural programmes, seminars, a flower show, an amusement park and a pet show will also be part of the fair.

Edition: 14th Dates: December 22 to 31, 2026 Venue: Kooriyad, Vengara, Malappuram
Why it matters for exams: Saras Mela links Kudumbashree with the Union Ministry of Rural Development, a pairing often asked about in rural livelihood questions.
Kerala PSCUPSC

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