Nirmalam, Kerala's new-era cleanliness campaign, is launched in Thavanur panchayat

Keralam Launch Agriculture & Rural Environment & Climate

Nirmalam, Kerala's new-era cleanliness campaign, is launched in Thavanur panchayat

1 November 2026

Kerala's cleanliness campaign Nirmalam - Puthuyuga Shuchithva Keralam was launched at panchayat level in Thavanur Grama Panchayat in Malappuram district. The panchayat-level opening was held near Mini Pamba, with Panchayat President C.P. Abubakker Siddique inaugurating it and Vice President C. Sunitha presiding. A cleanliness awareness rally and cleaning drives were part of the day. The panchayat has set itself the goal of becoming a fully clean village, and says challenge activities and follow-up work will be stepped up in every ward. Haritha Karma Sena members, Kudumbashree and MGNREGA workers, panchayat staff and students of MES Engineering College, Thavanur Government College and Thavanur KMGVHSS took part.

Campaign: Nirmalam - Puthuyuga Shuchithva Keralam Panchayat: Thavanur, Malappuram district

Why it matters for exams: Nirmalam - Puthuyuga Shuchithva Keralam is a named Kerala campaign, and the Haritha Karma Sena is the force that carries out local-body waste collection.

Kerala PSC

1 November 2026 Source: Information and Public Relations Department, Government of Kerala

In plain words

Haritha Karma Sena Haritha Karma Sena — Kudumbashree-linked green worker groups that collect non-biodegradable waste for local bodies in Kerala.

Kudumbashree Kudumbashree — Kerala's poverty eradication and women's empowerment mission, run through neighbourhood groups.